电子商务信函写作技巧
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1）跟新买家建立联系
dearmr。jones:
weunderstandfromyourinformationpostedonalithatyouareinthe
marketfortextiles。wewouldliketotakethisopportunitytointroduceourcompany
andproducts，withthehopethatwemayworkwithbrightideasimportsinthefuture。
weareajointventurespecializinginthemanufactureandexportoftextiles。wehave
enclosedourcatalog，whichintroducesourcompanyindetailandcoversthemain
productswesupplyatpresent。youmayalsovisitouronlinecompanyintroduction
at whichincludesourlatestproductline。
shouldanyoftheseitemsbeofinteresttoyou，pleaseletusknow。wewillbehappy
togiveyouaquotationuponreceiptofyourdetailedrequirements。
welookforwardtoreceivingyourenquiressoon。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx 2）对新买家要求建立业务联系的回复
dearmr。jones:
wehavereceivedyourletterof9thaprilshowingyourinterestinourcomplete
productinformation。
ourproductlinesmainlyincludehighqualitytextileproducts。togiveyouageneral
ideaofthevariouskindsoftextilesnowavailableforexport，wehaveencloseda
catalogueandapricelist。youmayalsovisitouronlinecompanyintroductionat
whichincludesourlatestproductline。
welookforwardtoyourspecificenquiriesandhopetohavetheopportunityto
worktogetherwithyouinthefuture。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx 3）向老客户介绍公司的最新产品信息
dearmr。jones:
wehaverefreshedouronlinecatalogat andnowitcoversthe
latestnewproducts，whicharenowavailablefromstock。
webelievethatyouwillfindsomeattractiveadditionstoourproductline。onceyou
havehadtimetostudythesupplement，pleaseletusknowifyouwouldliketotakethe
matterfurther。wewouldbeveryhappytosendsamplestoyouforcloseinspection。
wewillkeepyouinformedonourprogressandlookforwardtohearingfromyou。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx
1）跟新买家建立联系
dearmr。jones:
weunderstandfromyourinformationpostedonalithatyouareinthe
marketfortextiles。wewouldliketotakethisopportunitytointroduceourcompany
andproducts，withthehopethatwemayworkwithbrightideasimportsinthefuture。
weareajointventurespecializinginthemanufactureandexportoftextiles。wehave
enclosedourcatalog，whichintroducesourcompanyindetailandcoversthemain
productswesupplyatpresent。youmayalsovisitouronlinecompanyintroduction
at whichincludesourlatestproductline。
shouldanyoftheseitemsbeofinteresttoyou，pleaseletusknow。wewillbehappy
togiveyouaquotationuponreceiptofyourdetailedrequirements。
welookforwardtoreceivingyourenquiressoon。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx 2）对新买家要求建立业务联系的回复
dearmr。jones:
wehavereceivedyourletterof9thaprilshowingyourinterestinourcomplete
productinformation。
ourproductlinesmainlyincludehighqualitytextileproducts。togiveyouageneral
ideaofthevariouskindsoftextilesnowavailableforexport，wehaveencloseda
catalogueandapricelist。youmayalsovisitouronlinecompanyintroductionat
whichincludesourlatestproductline。
welookforwardtoyourspecificenquiriesandhopetohavetheopportunityto
worktogetherwithyouinthefuture。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx 3）向老客户介绍公司的最新产品信息
dearmr。jones:
wehaverefreshedouronlinecatalogat andnowitcoversthe
latestnewproducts，whicharenowavailablefromstock。
webelievethatyouwillfindsomeattractiveadditionstoourproductline。onceyou
havehadtimetostudythesupplement，pleaseletusknowifyouwouldliketotakethe
matterfurther。wewouldbeveryhappytosendsamplestoyouforcloseinspection。
wewillkeepyouinformedonourprogressandlookforwardtohearingfromyou。
sincerely，
johnroberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx